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Monday, October 20, 2008

Not exactly Beer...Zima production ending.

Just read a press release that says MillerCoors is end production of Zima as of Oct 10th and expects availability though Dec. I know its not exactly beer, nor is it likely to be sad news to most of our readers, but Zima was one of the orignal "malterative" drinks out there. Every time I go the the store to pick up some beer I see the cooler sectioned out into Macrobrews, Mircobrews, and "malterative". If Zima production is being stopped due to declining consumer interest (as cited in the MillerCoors press release), I have to wonder how well all the others are selling.

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